Ingram – transparency replaces objectivity
McDonald – why can’t we have commenting on crime stories? Old media instincts click in, a couple times a day, you have to shut down the commenting section as it’s overwhelmed. McDonald admits that online moderators censor when things veer off discussion and turn personal
Graves – CBC’s position on moderation is far too conservative and he would like to open it up more. We need to be conservative because we’re branding it and monetizing it. Graves thinks it would be a better service to the public to be a wider service area and not be affiliated with CBC News
Branding – when affiliated with CBC, Globe, Star, etc there’s an inherently conservative base in order to protect the brand.
Ingram – Moderation is impossible. There’s a loss of control because you feel you need to read every comment and respond. Benefit to doing away with comment moderation: build a relationship with readers and they become the moderators voluntarily.
How do you get money out of that? Not there yet…
Ingram – If we can’t figure out how to make money out of building strong relationships, we deserve to go out of business.
Newland – People will invest in communities they feel safe in.
McDonald – at some point it’s accepted that we’re going to have to start charging something for our content.
Ingram – disagree. We never charge for content. We sold access to our readers to advertisers.
Evans – perhaps a web package like a cable tv package? bundle your interests